The company was also the first in the auto industry to design gay- and lesbian-specific pieces. In 1996, Subaru followed Saab and Saturn in advertising in gay newspapers. If an automaker - or any company - is going to approach us, they must act genuinely. We’ve encountered their judgment and patronizing sass our entire lives. Those of us in the LGBTQ community can detect inauthentic people quickly. Even following the era of Bud Light and trans TikTok star Dylan Mulvaney, automakers continue to support some of their most loyal stakeholders. In their day, it was unimaginable for automakers to embrace LGBTQ employees and customers. I’ve been involved with the auto industry my entire life my father retired from General Motors. GM is not alone in its support and celebration of our community. During Motor City Pride in Detroit last June, General Motors put its best wheels forward with faded rainbow-painted versions of the Cadillac Lyriq electric crossover and CT5 sport sedan, each bearing the phrase “Everybody In.” During the month, GM’s iconic Renaissance Center headquarters was fronted by an array of Pride flags.
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